Pleasure Routines: The Only Ritual Worth Starting This January

What is a pleasure routine (and why is it different)?

A pleasure routine isn't about adding another thing to your to-do list.

It's about building small, intentional moments that reconnect you with your body, your senses, and your desires, without the pressure to perform or achieve. Think less discipline and more devotion.

For example, a pleasure routine could include five minutes of intentional self-touch before bed (the shower is always a great place to start). It could also be buying that new toy because your hands aren't hitting the right spots anymore, or it could be exploring something smaller, like finally walking around your house naked and letting it all hang loose. 

Studies show that around 40% of our happiness is influenced by our thoughts and actions, which means the small, intentional things we choose to do daily actually matter more than we realise. A pleasure routine taps into this by reminding your body that feeling good doesn't need to be earned; instead, it's something you need to put into action for yourself. A pleasure routine isn't always about chasing orgasms or ticking boxes; it's about creating a consistent relationship with your body that says, I'm allowed to enjoy this.

How to create a pleasure routine that actually sticks

Here's the secret: start smaller than you think you should and don't force it. A pleasure routine isn't about doing more; it's about intention. It's about leaning into what feels right rather than what looks good. 

Here are a few ways to get started...

1. Pick a Time, Not a Goal.

Instead of "I know I should self-pleasure more" try "I'll spend 5–10 minutes connecting with my body." 

The moment pleasure becomes something you should do, it turns into pressure, and pressure kills desire. When you focus on connection rather than performance or outcomes, your body feels safer. And when something feels good and safe, you’re far more likely to come back to it naturally.

2. Choose One Sensation to Explore.

Vibration. Pressure. Temperature. Texture. Curiosity beats expectation every time.

When we slow down and focus on one sensation, we reduce the overload, and reduced pressure equals a calm nervous system. Sensation-first exploration teaches your body that pleasure isn’t a task, it’s an experience to enjoy, and when we enjoy it, we want more of it. 

Our toys are designed to help you explore sensations in a way that feels good for you. With every step, we’re here to ensure your journey is as exciting and fulfilling as possible.

Explore our full collection and start exploring new sensations today.

3. Let the Mood Lead.

Some days you will feel sensual and sexy, and some days you won't. That's normal, and that's precisely how our bodies work. We often forget that so much of what happens outside the bedroom impacts how sexy or in the mood we may feel. If you are not feeling it and questioning why, ask yourself what's blocking you in other areas of your life right now. 

Things like hormones, stress, family, work, medication, and so much more can cause desire to go into hiding. Be curious about what you might need rather than trying to fix or rush anything.

4. Make It Yours.

A pleasure routine doesn’t need to be daily or even weekly to be valid. Spontaneity around sex or self-pleasure doesn’t work for everyone, and that’s not a failure, or that something is wrong with you; it’s just reality.

What matters is focusing on what works for you and your body, rather than measuring yourself against films, social media, or even well-meaning friends oversharing about their sex lives. There’s no universal rhythm, no “right” amount, and no gold standard to aim for.

Intimacy and pleasure are deeply personal. You get to curate it, explore it, and return to it on your own terms in a way that feels supportive, sustainable, and genuinely enjoyable for you.